RUCKUS Networks Showcases AI-Driven Hospitality Solution Suite at HITEC

These industry-first solutions featuring a Virtual Concierge powered by the RUCKUS® Hospitality Gateway and a RUCKUS Virtual Network Assistant powered by RUCKUS One™, leverage on-prem data and generative AI LLM (Large Language Model) to deliver amazing guest experiences and improve hotel operations. The virtual concierge provides guests direct access to personalized brand and venue-specific information, while the virtual assistant allows network operators to interact in natural language to monitor network health and device status. 

These AI-Driven assistants enable hoteliers to quickly source custom recommendations, automate routine tasks, and access real-time technical support—for faster issue resolution and higher guest satisfaction. Additionally, they help reduce operational costs by optimizing resource allocation, predicting maintenance needs, and streamlining inventory management—reducing waste and improving overall efficiency.

Virtual Concierge, Powered by RUCKUS Hospitality Gateway 

The RUCKUS Hospitality Gateway delivers the industry's first on-prem AI-driven LLM, powering a customizable "virtual concierge" and giving guests direct access to brand- and venue-specific information at their fingertips.

This service directly addresses three critical areas: Improving guest experience, discovering new revenue stream opportunities, and decreasing operational costs.

Guests can quickly and easily receive personalized answers or suggestions about anything from venue amenities to hotel policies or suggestions for transportation and local experiences from a rewards app or captive portal as the RUCKUS Hospitality Gateway implements continuous two-way integration with popular property management systems

The RUCKUS Hospitality Gateway stores all data on-premises, giving the venue operator complete control of the content shared with their guests and staff, which allows the venue operator to eliminate the risk of sharing potential Personally Identifiable Information (PII) or outdated venue information with a cloud-based AI service.

Another key benefit enables the venue operator to identify and capture additional revenue opportunities, such as the potential marketing of frequently requested goods and services. The gateway logs all chats with keyword analysis and vector similarity for future analysis. Hoteliers can use this information to drive profitability by adjusting the hotel offerings.

Conversely, the virtual concierge can help reduce operations costs, guest frustration, or dependence on in-house staff for common questions and decrease the frequency of calls to support access to Wi-Fi or other technical challenges.

For example, the chat analysis can reveal repeated requests for directions that hoteliers use to address guest experience with better signage or self-service purchase offerings.

The power of AI, combined with network services such as property management, location services, and billing integration all included in the RUCKUS WAN Gateway constitute a very powerful tool with the ability to create highly differentiated guest experiences while increasing revenue and reducing operational costs.

RUCKUS AI-Driven Virtual Network Assistant

The RUCKUS Melissa™ virtual network assistant leverages enhanced LLM and generative AI capabilities. It allows network operators to use natural language to understand the health of the network—from a property level down to a specific device.  

The Melissa assistant provides a conversational AI-driven interface enabling network operators to naturally interact with the system and inquire about the state of the network. This is specifically helpful for IT administrators as it reduces the time and effort required to navigate through the user interface to access information about the state of the network.  

Based on the questions asked, Melissa interprets user intent and provides responses, through an effortless conversational flow that enhances the user experience; much like talking to an administrator for support. It also has the capability to directly navigate to the required link in the page while you continue your conversation. The Melissa AI assistant is available throughout the application. Below are example questions (not limited to) that that can be used to converse with Melissa:

• Which WLAN in Hotel-SeaViewSide has the most clients? 
• What was the WLAN traffic in Hotel-BallRoom last week? 
• What are the top applications used in Hotel-Executive-Floor last week? 
• What are the incidents in Hotel-ReceptionLobby today? 
• Is Zone Ballroom5 meeting expectations? 
• Which WLAN is the busiest? 

Using key identification words like client, zone, system, etc. before the name will ensure a faster response from  Melissa as names are often non-unique strings. Full names are not necessary as Melissa has the capabilities for partial search. You could also indicate the time periods by using terms like today, yesterday, last week, 3pm, etc.

These new capabilities augment the existing RUCKUS hospitality solution suite that includes: 

• RUCKUS One Hospitality Edition: AI-driven, Converged Network Assurance and Business Intelligence platform tailored to the hospitality industry that helps to drive global brand standards and increase brand loyalty. For example, when guests are greeted with a room set to their portfolio preferences, it results in increased brand loyalty. 
• RUCKUS® Wi-Fi 7 Solutions: including the high-performance R770 Access Point and the new R670 Access Point—RUCKUS’ first AI driven Wi-Fi 7 AP for mainstream deployments. 
• RUCKUS AI™: delivering robust service assurance for IT and business intelligence to hospitality organizations. 
• Hospitality Gateway by RUCKUS Networks: WAN gateway enabling simple and affordable deployment of a unified hospitality services solution—delivering features that maximize revenue, increase guest loyalty, provide actionable user information, and improve property-wide employee efficiency. 
• RUCKUS IoT Suite: empowering the hospitality industry to deliver exceptional guest experiences, improve operational efficiency, enhance staff productivity, safety and security and thus remain competitive in a rapidly evolving market. 

Lastly, RUCKUS Networks delivers the purpose-built features that are specific to the hospitality industry and tailored to the needs of the various hospitality stakeholders including: 

• Identity-based differentiated experiences: Depending on their loyalty level as per the property management system (PMS), a guest could be offered certain rewards or benefits without any extra charge, i.e., premium Wi-Fi® connectivity for specified status or higher-level guests. 
• Brand Compliance: RUCKUS One™ Hospitality Edition provides a suite of features that deliver 360-degree brand report cards covering brand-specific policy compliance, network health, and guest experience. 
• Industry-aligned License Management: Ownership and ongoing management of licenses as it relates to the industry. Licenses are owned by property/ownership groups. Licenses are handled accordingly when property/ownership group change brand and/or LSP/Integrators. 

Drop by our booth here at HITEC to take a demonstration of these new solutions. Don’t be shy!  We are eager to share just how RUCKUS AI-Driven hospitality solution suite combines our leadership in hospitality networks with the customizability, extensibility, and user friendliness of AI LLM. For more information on RUCKUS AI-Driven hospitality solutions, please visit the RUCKUS Networks website.  

The best is yet to come! Stay tuned. 

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